Diverse CTI announced in May this year that the new focus for their website would be education on business and technology. President of Diverse CTI Josh Cochran said in the announcement, "We have felt for some time that what our customers and potential clients really want and need is a partner. Someone who has skin in the game and is focused on getting results and providing solutions. The best way we feel that our website can support that vision is by providing answers through educational type media."

Diverse CTI is based out of Oklahoma City and is a provider of business telephone systems and IT services. In the announcement Josh outlined what they felt like was going to be a much different and more personal way of communicating with their online visitors. "Through blogging and by adding much more educational material including videos and a monthly newsletter we are going to update the way we communicate. We want to put people at ease and show them that our process is one of consulting and educating. When you are ready to purchase something you will think of Diverse CTI."

Josh concluded the announcement by giving a brief timeline of content delivery. "We have already launched the newsletter at the beginning of the year and our creative development team has begun our blogs. We also hope to be posting some educational videos by mid-summer. The unique thing about our content is that it is 100% developed in-house. None of it is outsourced and we are proud of that. Our experts are a wealth of information and we are proud that we can tap into that knowledge to deliver this kind of experience to our clients and visitors."