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Are Your Products As Easy To Understand As A Beer Holster?

As entrepreneurs, business owners, executives, and even managers we need to be constantly reviewing our product to make sure our customers can understand what the product does and how it applies to them. This is definitely one of the more overlooked principles in...

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Keeping Up Is Intimidating Sometimes In SMB Marketplace

Time and time again, especially since I am in the technology sector, I have felt the feeling of being swept away in the deluge of the new developments out there. Whether in technology or in business practices themselves I have experienced the overwhelming and daunting...

Partnerships through watering

Two weeks ago I spent the weekend planting some grass seed in some bare spots in my lawn. The bare spots were a result of my successful anti-weed campaign last year, so this being spring time I spent the time to plant some grass seed in those bare spots. I faithfully...

Get the right people on your team!

Recently I have been reading the book Good to Great by Jim Collins. One of the principles that he puts forth in his book is that leaders waste a lot of time getting the company pointed in the right direction while not paying enough attention to who is on the bus. I...

Diverse CTI receives Award

At the Technology Assurance Groups national conference this year Diverse CTI took home an achievement award. Due to its outstanding profitability even in tough economic times, Diverse CTI achieved a Silver Circle Award. CEO and Founder Tom Cochran, President of...

Diverse CTI hires Industry Expert

Diverse CTI was excited to announce the hiring of Mason Bailey to the position of Technical Engineer and Special Projects Coordinator. Mason has been in the telecommunications and IT sector for over 15 years and expressed excitement about becoming part of the team at...

Sprint Chooses Diverse CTI for Dealership

Sprint approved Diverse CTI as their newest Dealer in Oklahoma City this month and will be bringing them on in November. Steven Newkirk orchestrated Diverse CTI signing with Sprint after successfully converting ODOT to Sprint service. During their annual data trade...